Own Not Living Up To Expectations & Set To Re-Launch
Talk show host extraordinaire Oprah Winfrey has had many successes in her life, but unfrotunatlety after several months of not living up to the expectations set forth, her new OWN networkis getting a face-lift and is set to re-launch. Forbes disclosed that Oprah and Discovery Communications will be seeking to amp up on advertising ventures while showcasing Ms. Winfrey and Rosie O'Donnell, who are the networks cash cows. A network insider said:
"Adding to a laundry list of problems the channel has faced — too high on the channel guide, unclear brand, not enough programming or Oprah — Winfrey herself admitted that she and her team had been too distracted by wrapping up her marquee show that not enough attention was paid to OWN’s launch."
Some critics of the OWN network say that it's failing to live up to the ratings standards because it does not feature many- if any black faces. Demetria Lewis, a contributor for the ultra-popular ESSENCE magazine chimed:
"I had a revelation: "Not too many Black folks in the Oprah empire, huh?" It wasn't a criticism, just a random observation. After about six hours of constant OWN programming, which included several producers and behind-the-scenes types at the Harpo empire, I'd counted enough Black folk for one hand. She's [Oprah] the CEO and Black. She's behind-the-scenes, too." That made six. Two hands."
(Read more of the ESSENCE review here.)
Others say that Oprah blatantly has Dr. Oz, Suze Orman, Dr. Stanley Jacobs, and an all white team of "experts". Many have raised the question, Where are the Latinos, Blacks, and Asians?
We are hoping with the re-launch of OWN, it will showcase a little something for everyone's taste.
Watch: Oprah Launches OWN network