Kendrick Lamar Expresses His Individuality in New Reebok’s Classic Leather Campaign

Kendrick Lamar has never been much of a follower and has always moved to the beat of his own drum. The Compton rhymer takes a stand for leaders and self-expression in his latest ad for Reebok's Classic Leather sneaker.

The 30-second spoken word video package features K.Dot walking through a castle as he narrates how he remains true through self-expression. Kendrick recites:

From the very heart of me, belief becomes action / And no distractions will take my eyes off the prize. Greatness is my goal but there's failure on the way / Full of insecurity, self-hate, and doubt / But what I can't control can't confine me / And what I can't do can't stop me / This is how I express myself / Not how I follow others' expectations / But how I stay true."

“There’s a lot of people out there chasing trends and showboating - trying to keep up and stay in front of the cameras,” says Kendrick Lamar in press release about the commerical. “My style has always just been me, and I respect a shoe, a company or a fan that is true to its roots and where it came from. That’s me. That’s also Classic Leather.”

The ad was directed by Colin Tilley, the man behind the visual for "Alright." Kendrick and Reebok teamed up in the past to release the Grammy-winning rhymer's Ventilator sneakers, which he used "blue" and "red" colorwaves to signify unity between the gangs in Compton.