Rejoice ladies!!! Super-sexy British actor, Idris Elba will be the new front-man for Coca-Cola's Smart water! Previous poster woman for the company was Friends actress, Jennifer Anistonsince 2007. Jennifer Aniston has posed without her shirt exposing her abs for past Smartwater campaigns.

Smart water is moving it's branding in a new direction by hiring Elba for upcoming ad campaigns which you can see in upcoming issues of Men's Journal, Essence, and GQ magazines.

For now, you can catch Elba on the HBO series, The Wire.


Watch Now: HBO's "The Wire"- Stringer and Donette Get Cozy!

Do you think Coca Cola made a good business choice using Elba's celebrity for their ads? What is your favorite Idris Elba role?