When it comes to wealth, there’s rich and there’s “I can see my name from space” rich.

Sheikh Hamad Bin Hamdan Al Nahyan, a member of the Abu Dhabi ruling family, carved his name — in giant 1000 meter letters — into the desert of an United Arab Emirates island he owns. His sand namesake is so massive that the H, the first A and part of the M have been turned into waterways.

It may be upside-down when viewed from a normal east-west perspective, but who cares about such things when it’s visible from space?