Rapper 50 Cent often pokes fun at his rivals on his Instagram page, but his latest joke recently backfired on him. In an attempt to promote his EFFEN vodka line, the G-Unit leader dissed his competitor, Diddy and Ciroc, by posting a photo of the rap mogul humping a large woman.

According to theGrio, folks responded negatively to Fiddy's photo accusing him of fat shaming and suggesting that Diddy's vodka brand was subpar because of the plus-sized woman in the photo.

50 quickly removed the offending pic but nothing really disappears from the Internet. The photo has now gone viral and for now it was a terrible PR tactic by the 'Many Men' rapper.

Meanwhile, Diddy took the high road and didn't respond to 50 Cent's jab at him. However, he did leave a cryptic message on Instagram that looks like it was directed towards the controversy. Read it below.

A photo posted by Sean Diddy Combs (@iamdiddy) on

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