In case it wasn’t clear by the $100 million investment, or ubiquitous promotion around every corner, HBO is banking on Westworld becoming a major hit in the vein of Game of Thrones. The promotional push certainly doesn’t end with the premiere, either, as you can experience the show’s hospitality for yourself with a new AI chatbot, and even catch the premiere free of charge.

HBO partnered with several outlets to create Westworld’s “personal concierge” Aeden, described as “an innovative, first-to-market host bot that answers questions in an in-world voice about the fictional park from the new HBO drama series Westworld.” The program is active at DiscoverWestworld.com, while the full scope of his abilities reads thusly:

Created by HBO in partnership with rehabstudio, Digital Kitchen, The ZOO (Google’s creative think tank for brands and agencies) and Westworld series creators Jonathan Nolan and Lisa Joy, Aeden pops up to answer questions as visitors scroll through DiscoverWestworld.com. Sourcing information from a user’s personality assessment (which they can fill out by entering the access code “WHITEHATBLACKHAT” upon visiting the site), he calls them by name and speaks to their archetype as identified by their answers. Aeden also appears outside of the site across Google rich media ad units where fans can interact with him directly in the advertising.

If that’s all a bit complicated, feel free to just watch Sunday’s premiere, free of charge.

The new series features among its cast Anthony Hopkins, Evan Rachel Wood, Ed Harris, X-Men star James Marsden, The Hunger Games and Boardwalk Empire star Jeffrey Wright, Thandie Newton, Raising Hope lead Shannon Woodward, 300 star Rodrigo Santoro, Angela Sarafyan, Simon Quarterman, Sidse Babett Knudsen, Ingrid Bolsø Berdal, Ben Barnes, Jimmi Simpson, Lili Simmons and Clifton Collins, Jr.

Check out the newest trailers again below, while we wait for the latest. New episodes will premiere on Sundays.