Nas Invests in Protein Bars Made With Crickets
Nas is bugging out. The Queensbridge, N.Y. native is among several early investors in a Brooklyn-based startup company, Exo, that makes protein bars out of crickets. Yes, you are reading that correctly.
Now if the thought of eating bugs makes you want to barf, relax, it’s actually healthy for you. According to a 2013 report from the United Nations Food and Agricultural Organization, crickets are packed with protein and have twice the amount of iron as spinach. So how does Exo add the critters to their protein bars?
The eco-friendly company makes cricket-flour foods, including cricket-flour protein bars. A glance at their website shows the company makes protein bars in a variety of flavors including apple cinnamon, peanut butter & jelly and cocoa nut.
"In the long term, we envision cricket powder being competitive with soy, and whey, and any other protein source," Exo co-founder Greg Sewitz told Bloomberg. "That starts with introducing cricket protein to a consumer base with no direct experience with it and a lot of preconceived ideas that were negative."
So eating bugs might be the next big trend in hip-hop and Nas is leading the charge.
What do you think? Would you eat protein bars made out of crickets? Tell us in the comments below.