Black History month is getting off to a rocky start as ANOTHER story about racism has reared its ugly head!

According to NBC, Gucci is apologizing for selling a turtleneck that is obviously offensive as the design depicts blackface.

The black turtleneck pulls over the bottom half of the face, and has a cut out with an oversized mouth with red lips.

First off, why does Gucci have a turtleneck that covers the mouth?

Social media has slammed the design and rightfully so as two political figures in Virginia are under fire for wearing blackface in old photos.

The fashion brand  released a statement apologizing for the offense it has caused.

We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.

Gucci has since removed the item from their shelves and claim it wasn't intentional.